The evolution of fashion is a fascinating study in itself. It can be defined in a few different ways, including subcultures, styles, and observance patterns. The process of mass production began, and clothing became mass-produced in standard sizes for a fixed price. It is the result of the evolution of society and its desires for comfort and style. Today’s fast-fashion industry relies heavily on these elements. But what does all this really mean?
If you’re in search of a simple way to wear a color trend, consider grabbing one piece in that color and keeping the rest of the outfit neutral. For example, you can wear a hot pink blouse with jeans, or a black dress with a pop of color from a pair of shoes. You can also try ’80s fashion with colorful fabrics, oversized trench coats, and sequins. Neon colors are also on trend, especially purple and green.
The subcultures of fashion are as varied as the fashion itself. The hippie subculture, originating in the 1960s, included the use of kaftans, bell-bottoms, long blouses, and dresses with floral prints and clashing prints. Many attributed the dark elements of the style to its elitist ideals. This trend has spawned several subcultures of fashion, including tie-dye fashion and the VSCO girls, a youth subculture that promotes environmentalalism. In the United States, the subculture has inspired recycling clothing and promoting reusing materials.
Observation is the systematic study of behavior. Observation involves taking field notes about a group of participants and recording their behaviors, including the location, purpose, duration, and social interaction. Such observations can also be made of non-verbal behavior or physical phenomena, but there are several problems with observation. For instance, sampling is a problem, and observer influence and memory distortion can affect the accuracy of the results. The researcher begins by tentatively identifying the problem and identifying preliminary concepts and indicators of behavior.
Fast fashion refers to the process of creating and distributing clothes very quickly. The traditional clothing industry works seasonally. Spring and fall fashion weeks display styles for the upcoming seasons, and pre-fall and resort collections are also often available. Fast fashion labels produce dozens or even hundreds of styles each season, and their clothes are sold weeks after celebrities wear them. Typically, this process results in clothing that is made of low-quality materials and quickly wears out.
Some brands have started to practice sustainable fashion by using eco-friendly materials. These companies have published sustainability reports and are often responsible for saving 170 million plastic bottles by 2025. Smaller brands like Reformation, however, do not have the money to invest in such certifications and must rely on recycled materials instead. While this is not always practical, consumers can find out what materials are being used to create a garment and whether the brand believes in sustainable fashion.